Publishers’ video departments are thriving, but are they really gearing up to go ‘video first’, or is the video pivot a trade publication born buzzword that’s divorced from the reality of publishers’ strategies? Our panel at last week’s New Video Frontiers discussed their companies’ plans for video, and whether a video pivot could help them compete with the Facebooks and Googles of the world. The panellists also outlined the tricky nature of their relationships with the duopoly, with whom they compete for advertising dollars, but who they need to help publicise their content. Should publishers trust in the own brands and fight for independence from the duopoly, or should they accept the status quo?
Moderator: Vincent Flood, Editor, Video Ad News
Dora Michail, Managing Director, Digital, Telegraph
Swen Büttner, Head of Video Marketing, Axel Springer Media Impact
Piers North, Group Digital Director, Trinity Mirror
Michael Jaschke, CEO, Glomex