Can Broadcaster Alliances Overcome the Hurdles to Addressable TV Advertising?


The growing range of addressable TV products coming to market are opening up an array of new opportunities for media buyers. But the new landscape also poses challenges, as the various technologies, measurement options and regulations can make it a complex environment for buyers to navigate. Our panel at New Video Frontiers in London last week discussed how broadcasters are forming alliances to overcome these obstacles, allowing them to offer data-driven campaigns at scale with consistent measurements, currencies, and sales points. They also discussed the broader future of TV advertising, and the advance of the online tech giants into TV-like content.

Moderator: Shane Shevlin, GM Europe, IPONWEB
Leon Siotis, Managing Director UK & Southern Europe, SpotX
Paola Colombo, GM Adtech & Business Development, Publitalia
Jamie West, Deputy MD, Sky Media
Jakob Nielsen, Addressable TV Lead, GroupM


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