SVOD Saturation Gives Ad-Supported TV a Boost says SpotX’s Allen Klosowski


Subscription based video on demand (SVOD) services like Netflix and Hulu have posed a threat to traditional ad supported television, demonstrating that people are willing to pay for access to quality, ad-free on-demand content. But there’s a limit to the number of SVOD services audiences will willingly pay for says SpotX’s Allen Klosowski, and as SVODs proliferate, audiences are shifting to ad supported services on OTT devices. Klosowski also discusses the markets where connected TV growth is strong, and how SpotX seeks to help publishers navigate the evolving advertising market. Filmed in Cologne at DMEXCO 2017.


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