The Living Room is Now the Fastest Growing Screen for YouTube


AlphabetThe fastest growing screen for YouTube is now the living room and watch time on TV screens has nearly doubled year-on-year. Speaking on parent company Alphabet’s second quarter earnings call, Google CEO Sundar Pichai said that the growth in TV has fuelled the service’s growth to 1.5 billion monthly viewers. Pichai also said that users watch on average 60 minutes a day on their phones and tablets.

In spite of the fact that Alphabet beat expectations and saw revenue grow 21 percent year over year for Q2, reaching $26 billion, the company’s stock fell about 3 percent in after-hours trading on Monday as some had hoped the stock would beat expectations by even more.

In spite of the continued growth in revenue, Q2 was a difficult quarter for Google, as the company received a €2.4 billion fine EU issued the company for favouring its own shopping service in search results, whilst the company also undoubtedly felt the effects of various advertisers pulling campaigns off YouTube following brand safety concerns.  21% year over year for the quarter that ended June 30, reaching $26 billion,

As Google doesn’t provide a breakdown of YouTube’s own revenue, it’s difficult to quantify just how much impact the withdrawals cost. As some analysts have noted, this might be in line with new rules in the US that require company’s to release data on the type of revenue figures that are likely to be reported to a company’s CFO.

Since the company experienced a wave of heavily publicised brand safety issues earlier in the year, YouTube have introduced a number of measures aimed at tackling the problem.

Just last week the company announced it was partnering with its own in-house think-tank, Jigsaw, who have devised a new feature using the ‘Redirect Method’, so when people search for certain keywords on YouTube that relating to extremism, the company will instead display a playlist of videos debunking violent extremist recruiting narratives. The method will also use machine learning to dynamically update the search query terms, and YouTube will be working with expert NGOs on developing new video content designed to counter violent extremist messaging at different parts of the radicalisation funnel.

Last week’s announcement came after the company announced four other steps it was taking, including improving the system through which users can videos and lowering the threshold for what constitutes extremist content.

 


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