TV Industry’s First Part Data Should Not be Underestimated says Smartclip’s CEO


One of the main reasons platforms like Facebook and Google are able to account for so much of digital growth is the strength of their data. This is often contrasted to the relatively poor data sets owned by ‘traditional’ media. However, as Jean Pierre-Fumagalli, CEO of Smartclip, explains here, broadcasters and pay TV operators actually have masses of invaluable and unique first party data at their fingertips, which is set to deliver huge value for advertisers when applied to addressable TV campaigns. Filmed at The Cannes Lions.


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