Advertisers are Reevaluating the Quality of Video in the Marketplace says Spotify’s Bertozzi


When it comes to art forms that resonate with us on an emotional level, few come close to music. On the face of it, shoehorning video advertising into a music streaming platform might seem like unlikely to succeed, yet with a combination of technological innovation and an interesting array of mood-based datasets, Spotify are succeeding. Here Marco Bertozzi, VP of Europe and Head of Sales for Spotify explains how the product is evolving.

 


Subscribe to Weekly VAN Newsletter

 

Related Stories:

DataEuropeMedia