Rubicon Project Tries to Steady the Ship in Europe with Internal Hires

Rubicon Project have announced a number of new appointments following the executive exodus the company saw in 2016. Last year was an annus horribilis for Rubicon’s HR department, as the company saw Jay Stevens, the company’s Global GM, and Oli Whitten, VP and Commercial Director for EMEA, and Luke Fenney, VP for Rubicon’s Seller Cloud, all leave. This was in addition to some high profile departures in the US, including CTO Neil Richter, SVP for marketplace development Jay Sears, and Adam Chandler, the company’s SVP for technology partnerships.

Many of these departures can be attributed to the fact that the company has been slow to adapt to a publisher ad tech landscape that is increasingly focused on header bidding. Rubicon have also been slow in building out proprietary technology for video advertising.

The new appointments in Europe are all internal hires. James Brown, formerly Rubicon Project’s Managing Director of UK, Ireland & Nordics, has been named Managing Director of EMEA. According to a statement issued by Rubicon, James has been with Rubicon Project for almost three years, and prior to that he spent 15 years in digital advertising at The Telegraph and Diffiniti (now iProspect). Brown will report directly to Joe Prusz, Global Head of Revenue.

Then Steve Wing has been announced as the new Managing Director of UK, Ireland & Nordics. Steve was previously VP, Global Business Development & Strategic Partnerships, and will be overseeing all revenue efforts across these markets, managing the teams working with leading buyers and sellers, including Rubicon Project’s Nordic representative, Netric Sales.

In Europe, Valérie Latronche has been named Managing Director of France & Belgium, and Sara Buluggiu, formerly Rubicon Project’s Italy Country Manager, has been appointed as Managing Director of Italy, Spain & MENA. Steve, Sara and Valerie will report directly to James Brown.

James Brown, Managing Director, EMEA, said: “I am thrilled to take on this new role at Rubicon Project, and am excited to further build upon our unique position in the marketplace as we continue to grow, evolve and lead the industry. We now have the framework in place to execute on our key business growth drivers and today’s announcements ensure that Rubicon Project will remain well positioned to continue to shape and define the future of advertising over many years to come.”

Joe Prusz, Global Head of Revenue, Rubicon Project, said: “The announcement of our new EMEA leadership team is a reflection of Rubicon Project’s commitment to the region. It is one of the largest and most advanced advertising markets in the world, forecast to be worth $53.8 billion this year1. To ensure we are best positioned to capitalise on this market opportunity for buyers and sellers, it is imperative that we have the strongest talent and the most experienced leaders at the helm of our commercial operation.”

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