Warner Bros. has signed an agreement to acquire Machinima, an MCN that focuses mainly on fandom and gamer culture, and it will become part of the recently founded Warner Bros. Digital Networks. In the past two years, Machinima say they have transitioned beyond simply being a YouTube MCN, to a “global programming service and production company”. Over the last two years, the company opened a full-service production studio and developed premium content partnerships with platforms, including Playstation Vue, Amazon Prime, Verizon’s go90, China’s Sohu and The CW Network. According to comScore, Machinima is the 10th largest digital video entertainment media company in the U.S. ranked by total unique viewers.
“Machinima is a strong gamer and fandom content and social brand with enormous reach and high engagement with audiences that play our games and are big fans of DC films and television shows,” said Hunegs. “Machinima also produces great, high quality content for their community, and together we can create an even more compelling experience and do some really exciting things involving our key franchises. This acquisition is another meaningful move forward as Warner Bros. develops more direct relationships with our consumers.”
“Since making their first investment in Machinima in 2014, Warner Bros. has been an active business partner in our transformation, so we already have proof points as to how the companies can work together to accelerate Machinima’s growth plans,” said Chad Gutstein, CEO, Machinima. “We’ll now be able to take full advantage of Warner Bros.’ intellectual property, sales and distribution, while still creating content for social and premium digital platforms that gamers and geeks love. Plus, we’ll be fully embedded and can help Warner Bros. continue their incredible digital marketing successes. It’s honestly a win-win.”
Machinima will operate as a wholly owned part of Warner Bros. Digital Networks, which is a division that was founded in June 2016 to grow the Studio’s digital and OTT offerings.