The future of the agency continues to be one of the most ongoing and interesting industry topics. There’s no shortage of people predicting their demise, pointing to things like the problems with transparency on the price of media, the move towards brands taking media buying in-house, and the competition from tech platforms and consultancies like Deloitte and Accenture. However, there are reasons to be optimistic about the agency’s future too: agencies continue to evolve and grow, and their heft in the media market alone makes them a valuable ally for any brand. At New Video Frontiers we brought together leading executives from the leading agency groups (Publicis and Havas), an independent tech-driven agency (Infectious Media) and a brand client (Huawei), to explore what the agency of the future might look like.
Moderator: Martyn Bentley, Consultant, Prohaska Consulting
Danny Hopwood, VP Solutions & Platforms, Publicis Media
Hossein Houssaini, Global Head of Programmatic Solutions, Havas
Nick Graham, Global Director Digital Marketing, Huawei Technologies
Martin Kelly, CEO & Co-Founder, Infectious Media