Up until now the ad-funded media model has been quite straightforward. Create some content, chuck in some ads, deliver to the consumer. However, new technologies like virtual reality (VR) and augmented reality (AR) look set to take advertising and marketing to new levels. But how will it work? This panel, filmed at New Video Frontiers in London, took a look at how the VR and AR advertising and marketing is likely to evolve in the coming years.
Moderator: Harriet Kingaby
Edward Greig, Disruptor, Deloitte Digital
Omaid Hiwaizi, Global Head of Brand Experience, Blippar
Karl Woolley, Head of VR Studio, Framestore
Karen Boswell, Interactive Leads, adam&eveDDB