People Watching in the Internet Age, #NVF16

Justin Sampson, CEO, BARBMany on the digital-side have scoffed at the idea of panel-based measurement in an era when we can measure so much at the user-level online. However, online measurement techniques haven’t always good at measuring who is actually watching the ads (if indeed it’s a human viewing them at all), nor have we succeeded in working out what makes advertising actually effective, especially if we’re talking about building brands. Here Justin Sampson, CEO at BARB, the UK’s most established and trusted measurement organisation for TV, explains why panel-based measurement will always be at the heart of BARB’s activity. Filmed at New Video Frontiers, London.

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