Why Third-Party Ad Serving Doesn’t Exist in China


reachmax_logoThe Chinese media and advertising market is probably the most interesting on the planet. While its huge scale and surging growth are fascinating in themselves, things get really interesting when you start to look at the unique mix of market dynamics, powerful local players and the array of political and cultural challenges facing new entrants. One company working on the buy-side of video is ReachMax, a video DSP. Here Charlie Wang, the company’s COO, provides a snapshot of video in China today and explains why third-party ad serving – one of the cornerstones of programmatic advertising – still doesn’t exist. Charlie will be delivering a keynote on ‘Video in China’ at New Video Frontiers on day two, 20th October, 2016.

 


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