Finally, Dmexco is here, that time of the year when the industry descends on Cologne for back-to-back meetings followed by back-to-back beers. Over the next couple of days you can expect some big announcements and even more small ones, while the Dmexco rumour mill will also go into overdrive, as CEOs being in the same restaurant is often enough to spark chatter about takeover talks.
If you’d like to meet with the VAN team about what’s happening in the coming year and sponsorship opportunities, please get in touch.
We will be filming at the event again this year and our coverage of the event will be sponsored by Altitude Digital, whose stand we will be filming on throughout the day, so feel free to drop by to Hall 08/D37 to say hello.
Here’s a guide to what you can expect today in the conference sessions today:
Day One, Wednesday 14th September
VIDEO AND THE NEXT BILLION
14th Sep 10 – 10.25, Chris Cox, Facebook
The internet has changed a lot in the ten years since Facebook first launched News Feed. People have moved from primarily sharing text updates, to photos, and now to video as one of the primary ways of connecting online. But even more immersive forms of expression are already taking root—from 360 video to virtual reality and augmented reality. Join Chris Cox, Chief Product Officer at Facebook, as he discusses these trends and the intersection of technology and self-expression, and how Facebook plans to bring new tools and experiences to people all over the world.
EMBRACING A VIDEO FIRST FUTURE
11.20 – 12.20, Motion Hall
Will Platt-Higgins, Facebook’s Vice President of Global Accounts
In a mobile powered economy, people can share and consume information faster and easier. Video communication has moved to the forefront of our experiences, becoming the norm. Whether you are sharing a moment with friends or providing information for customers, creating and earning attention in a video environment requires new considerations.
EMBRACING THE SHORT FORM
13.05 – 13.40, Congress Hall
Panel: Natan Edelsburg, The Drum; Paul Marcum, Truffle Pig; Kerry Taylor, Viacom; Mike Weissman, Vimeo; Lauren Wiener, Tremor Video
Short-form and live streaming are disrupting the way consumers experience video. This panel will look at trends in short-form and live streaming. It will take a closer look how the way, consumers, journalists, and content creators instantly can broadcast.
ENABLING CREATIVITY FOR A DIGITAL NATIVE AUDIENCE
14 – 15,00: Motion Hall
The TV and entertainment industries are rapidly evolving. The Maker Studios International team will discuss how to build brands and franchises in the digital age, by making quality content with local and global talent across multiple platforms and devices.
7.40 – 18.20: Debate Hall
Perspectives on Videodmexco & Unruly invite you to join the first Unpanel @ dmexco which puts you in control of the conversation. You can add unlimited topics around video to the mix, shape unconventional discussions and drive an untamed agenda. Hosted by Sarah Wood, co-founder and co-CEO at Unruly, you can throw away your agendas, lean in and participate in some free flowing (and hopefully unexpected!) discussions. How do you get involved? Simply add your thoughts, doodles or pic to the whiteboard located outside of the Debate Hall. Once youve decided the topics, well dive into the details. Be unafraid. Very unafraid.
THE POWER OF TOTAL VIDEO
Motion Hall, 15.20 – 16.35
In just three years, RTL Group has become a global powerhouse in online video and the number 1 MCN player on YouTube. With BroadbandTV (#1 MCN worldwide), StyleHaul (#1 MCN in the fashion, beauty, lifestyle segment) and Divimove (#1 MCN in Europe) RTL Group has built a highly complementary portfolio of rapidly growing digital video businesses. Together, we offer brands and marketers high reach in the coveted target group of millennials; high engagement through custom-tailored partnerships with the worlds leading social influencers; premium content and cutting-edge technology solutions. Founders and executives of RTL Groups digital businesses will showcase best-in-class branded entertainment campaigns, new original programming initiatives and future trends from the US. RTL Group Entertain. Inform. Engage.
PUBLISHERS DON’T NEED ANOTHER VIDEO SSP, WHAT THEY NEED IS SMART YIELD MANAGEMENT TECHNOLOGY
11.45, Start-Up Village
A common mistake for all publishers these days is to overload their existing waterfall with more and more demand tags hoping that the fill rate will increase and that they make a few extra bucks. But what publishers really need to focus on is finding a smart yield management technology and focus on developing content and audience instead of managing their demand partners.
DOES EVERY SECOND COUNT? EXPLORING AD LENGTHS AND FREQUENCY BEST PRACTICES FOR DIGITAL VIDEO ADS
Seminar 3, 17,00 – 17.45,
Marketers are faced with an ever-changing number of dimensions that influence the success of their video ad campaigns. With the rise of new micro video ad lengths, marketers have questions around what length works best. Referencing research gathered from over 9,900 respondents and analysis of nearly 1,000 campaigns, this session explores the effectiveness of different ad lengths, providing insights into how best to utilize these new formats on various devices. The session further explores the influence of incremental video ad exposures on brand performance, and establishes a series of industry norms on the number of idea exposures, frequency minimums and caps, and defining levels of over-saturation across verticals.
IN THE EXHIBITION HALLS….
Video has become so ubiquitous now that it would be a waste of time to list every one of them, so instead we have unashamedly limited it our list to the companies who have helped support VAN since the last event:
Altitude Digital, Hall 8/E010
Digital Element Norcross hall 9/C027
Facebook, Inc. New York hall 9/C040
IPONWEB GmbH London Hall 6/D051
Ooyala London Hall 7/C041
Facebook, Inc. New York hall 9/C040
SpotXchange Limited London Hall 8/A021 C028
Stailamedia AG Zürich Hall 6/F070
StickyAds TV SA Neuilly-sur-Seine Hall 8/B049
Taboola UK Ltd. London Hall 6/F059
Teads Deutschland GmbH Hamburg Hall 7/C021 D020
TubeMogul London Hall 6/F052
YuMe, Inc. Redwood City Hall 7/B054
FreeWheel London Hall 7/F065
smartclip AG Hamburg Hall 8/A018
The Trade Desk Inc. Ventura Hall 7/F048
Beeswax, New York, Start-up Village, (Hall 6)