TV Rise is a new invite-only event from Video Ad News which will be held in San Sebastian, Spain, from 5th to 7th of September 2016 (there is a small number of tickets available for which potential delegates can request an invite).
TV Rise will be a Davos-style event that will bring together a select group of 50 of the leading players in TV advertising, including brands, agencies, broadcasters, TV operators and ad tech companies. The aim of the event is to bring together the key stakeholders in a private setting to work out where the common ground is for pushing programmatic TV advertising.
Video Ad News will also be filming some of the sessions that will feature as part of ‘TV Week’ in September. Our top sponsor for both TV Week and TV Rise is IPONWEB, who will also there to explain the pioneering work they have been doing on programmatic TV with Dish in the US.
The first delegates we’re announcing are:
Bonin B. Bough, Chief Media and Ecommerce Officer for Mondelēz International
Bonin B. Bough is Chief Media and eCommerce Officer at Mondelēz International (formerly Kraft Foods, whose range of brands include Cadbury, Toblerone, Cote D’or and Oreo to name just a few). In that role, Bonin oversees all of Mondelēz’ global media including TV, print, digital, OOH and eCommerce. Prior to joining Mondelēz, he was Senior Global Director of Digital and Social Media at PepsiCo. My focus was on developing digital strategy that crosses paid, earned, owned and shared media. Over the years, Bonin’s work has won numerous awards including a Webby, Stevie, Golden Pencil, Sabre, Big Apple, AdTech, Com Arts and the SxSW Viewers’ Choice for www.MrPicassoHead.com.
David J. Moore, Chairman of Xaxis and President of WPP Digital
David J. Moore is Chairman of Xaxis and President of WPP Digital. In both roles, he seeks to accelerate Xaxis’ and WPP Digital’s growth worldwide. Dave has over 35 years of experience in media and technology. He finds new ways of making technologies work for marketers – from the early ad networks to search engine marketing, behavioural targeting, and today’s opportunity: big data. He founded and led 24/7 Media’s (now Xaxis) growth from start-up to a leader in digital marketing and ad technology. He is a seasoned executive with expertise in all facets of the digital advertising industry. He is a member of the Interactive Advertising Bureau’s (IAB’s) Board of Directors and an ex-offico of the Executive Committee. Currently, he also serves as Chairman of the IAB Technology Lab. Previously the IAB’s Chairman from 2009 to 2011, Dave has been an active member since 2002. He also serves on the boards of DASL and DTSI, which are both joint ventures with Dentsu in Japan and Korea; the Board of Directors of the Advertising Education Foundation (AEF), and on the Board of Directors for Globant (NYSE: GLOB) an IT and Software Development company operating in Argentina, Colombia, Uruguay, the United Kingdom, Brazil and the United States. Dave is a triathlete and has run the last 14 NYC Marathons.
Guy Hughes-Wilson, VP, Western Europe, BBC Advertising
As Vice President for BBC Advertising, Guy is responsible for monetisation of BBC Worldwide platforms for clients in Western Europe. These include all BBC Global News products: bbc.com and BBC World News, the BBC’s global 24-hour news channel, as well as TopGear.com and BBCGoodFood.com.
Recent projects include BBC Britain; the cross platform content partnership between BBC Worldwide, Visit Britain and British Airways as well as commissioning the award winning series of short films with Brand USA. Prior to joining BBC Advertising, Guy was at Mindshare Worldwide where he led the Lenovo media brand in the European region, and also worked across Jaguar/Land Rover, De Beers, and led the global media investment for Rolex and managed the SAP team for EMEA. He also led the department’s thinking on the future of TV and the opportunities presented by emerging platforms, technologies and consumer behaviour. He lives in Kent and is an enthusiastic if not very talented triathlete.