I-COM Data Creativity Awards: Preview

Data Creativity Awards[Sponsored Post – This post forms part of a media partnership between Video Ad News and I-COM] Next week many of the world’s leading industry figures will gather for the data and measurement for I-COM summit in Seville. One strand of the event will be the Data Creativity Awards, that will celebrate the companies using data to create real business value. While many talk about data, in the marketing world it’s rare to see genuinely exciting applications that go beyond retargeting, so it’s going to be fascinating to see what the industry’s leading innovators have been working on over the last year.

The awards are low on back-patting, and focus heavily on the companies who have achieved demonstrably strong results, whether those results are financial, thought leadership or other outcomes.

The official selection for 2016 features the following companies, and VAN will be covering the event in association with The Trade Desk:

  • AdMaster and Procter & Gamble, China
  • AdMaster and Nissan, China
  • Barclays, South Africa
  • Code Worldwide and Castrol, UK
  • Havas Media, USA
  • Integral Ad Science, USA
  • Kuaizi and Alibaba, China
  • MediaCom and Volkswagen, Australia
  • MRM Meteorite and The Guardian News & Media, UK
  • PHD Media & Annalect and GSK, USA
  • PHD, Annalect & Accuen and Carnival Cruise Lines, USA
  • SapientNitro and Ideal Image, USA
  • SKO and Kantar Media, The Netherlands
  • Starcom and Samsung, Global
  • Starcom, USA
  • UM & Cadreon and The Economist, UK
  • Viant, USA
  • VivaKi and PayPal, Germany
  • Wunderman and Shell, UK

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