Five of the Best Christmas TV Ads for 2015

mog_sainburysThe last year or so has been a difficult one for the online advertising industry. While most of the annual growth curves will pretty much all have a healthy upward trajectory, conversations around ad-blocking, fraud and viewability have highlighted the need for industry reform. That said, Christmas time is an interesting time to reflect on how people really feel about advertising, as you start to see how positively the public responds when advertisers simply get the creative right. For example, many people now look forward to the John Lewis Christmas ad each year in the same way people in the US look forward to the Super Bowl ads, and it has already clocked up almost 18 million views on YouTube, with Christmas still a month away. So, to celebrate this special time when the public likes advertising a little more than they usually do, here are five of the best Christmas ads for 2015:

1. Loteria: ‘Night Shift’ (Leo Burnett Madrid)

2. Sainsbury’s: Mog’s Christmas Calamity (AMV BBDO, London)

3. John Lewis, Man on the Moon (adam&eveDDB, London)

4. Curry’s PC World, Jigsaw, AMV BBDO, London

5. Canal+, ‘Best Friend’ (BETC Paris)

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