TubeMogul Goes After Programmatic Direct with ‘Select Access’

TubemogulTubeMogul have launched a new interface aimed at facilitating programmatic direct sales. The company says that ‘Select Access’ is ‘a transparent and controlled private inventory interface’ that will streamline direct deals between marketers and leading publishers. A TubeMogul statement also said the platform will allow brands and agencies to ‘express their demand for premium inventory to a select group of publishers’. 

Select Access is composed of two solutions: On Demand and Direct Sales Reservation. On Demand simplifies the non-reserved private deal process for both advertisers and publishers by enabling access to programmatic inventory from premium publishers while ensuring those publishers have full control over the terms of the transaction. 

At launch, over 50 top TV networks and media companies are integrated with Select Access, including Time Inc and ESI Media. 

“At Time Inc, it’s our constant quest to push the media status quo for our clients,” said Dom Perkins, Commercial Development Director at Time Inc. “With Select Access we can deliver premium content to audiences through an agile automated platform that is cost-efficient for our clients.”

“While programmatic has indelibly altered the media buying landscape, the reality is that some direct and private deals are still negotiated manually,” said Graeme Finneberg, Digital Commercial Director at ESI Media. “This product shows promise because it extends the benefits of automation — like streamlined buying, optimisation and reporting — to many of these deals.”    

Graeme Lynch, TubeMogul’s Director of Business Development EMEA says: “Brands don’t have go to a walled garden to get reach, and they don’t have to sacrifice the benefits of automation to get the most premium video out there. Premium publishers are making 2.4 billion streams available across desktop and mobile for automated buying via Select Access – with more anticipated in the future.

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