One of the many highlights at New Video Frontiers was the panel looking at what the buy-side really wants from video and TV advertising. The panel looked at whether advertisers are actively seeking to move money over from TV to video, the ‘ad tech tax’, whether buyers truly value content produced in-house, transparency, the role of outstream video and the ongoing problems with creative length.
Mary Keane-Dawson, Digital Business Consultant
Nick Reid, Managing Director, UK, TubeMogul
Bhav Patel, Head of AV, Amplifi UK
Lina Angelides, Programmatic Director, Blue449
Piers North, Strategy Director, Trinity Mirror