In this Week in Review: Google evolves its search results to include video adverts, more bad news for Flash and NBC teams up with Buzzfeed. For your weekly summary of industry news and other VAN interviews and videos, sign up to the weekly Video Round-Up.
Google Tests Video Ads in Search Results
Google is reported to be testing promoted video ads in search results, according to industry sources, as part of its search evolution. The search video ads are in a limited test right now. Commentators are predicting that the format that could bring in more brand dollars.
IAB and Amazon Reject Flash
In a , the Interactive Advertising Bureau has announced it is going to set HTML5 as the new industry standard in interactive marketing. Amazon has also stated that it will not allow Flash on its adverts on amazon.com, AAP and other IAB standard placements across owned and operated domains.
NBC Universal and Buzzfeed Announce Investment
NBC Universal and Buzzfeed have announced that NBC will make a $200m investment in Buzzfeed. As part of the investment, the companies will explore strategic partnerships across both organisations. It’s been reported that Comcast is to launch a video platform that will host digital publishers like Vox, BuzzFeed, AwesomenessTV, The Onion, Mic, Vice and NBC Sports. Yahoo Japan that it will be working with Buzzfeed on Buzzfeed Japan, launching this winter.
Facebook Changes ‘Live’ Users Allowance
Days after announcing Live would only be available to celebrities, Facebook has announced that it will soon be available for verified accounts and journalists too.
Viewability Slides Whilst Fraud Decreases Says Report
Less than half of digital display adverts are viewable online and viewability has dropped year on year according to the However, it’s not all bad news as levels of fraud have decreased in the same time period.
Mobile Advertising Revenue Increases, But There Are Fears For The Future
Global mobile advertising revenue increased 64.8 percent to $31.9bn in 2014, from the Interactive Advertising Bureau (IAB). Mobile display showed the highest growth, and mobile search and messaging also saw a rise. However, growth in mobile spending is plummeting and online video growth is beginning to slow, according to the
Facebook Beats Google For News First
YouTube to Age Restrict Music Videos
YouTube has agreed to implement age restrictions on music videos after (BBFC) highlighted large quantities of children were watching content they said their parents would disapprove of.
Samsung Unveils New Smartphone Early
Samsung ahead of schedule in order to get in front of Apple. The phone has a focus on video filming technology, thanks to the growing popularity of Periscope and YouTube Live.
Ofcom Releases Mobile Coverage Checker
Regulatory company Ofcom has released a tool that enables consumers to find out which mobile carrier has the best coverage in their area.
Quality of Video Experience is Paramount Says Report
Viewer engagement has been shown to be improved by the viewer experience of video, a has found. Increasingly, TV-quality viewing online, free of buffering or loading delays, is the expectation for viewers.
Netflix Beats Amazon But BBC iPlayer Comes Top
Netflix has pulled ahead of Amazon in the UK online streaming market, according to the latest , but neither can compete with the free to access BBC iPlayer.
Video Content Most Engaging Online
Video content and tailored information has been found to be most effective when engaging people online, a report by Rapt Media has found. In over 2,000 people in the U.S and UK, nearly two-thirds of consumers admit that they will spend more time watching video if they can interact with it.
IAB Believes in Ad-Funded Internet
Following its pledge to release a statement each day for the ‘IAB Believes’ initiative, the IAB has been tackling issues such as ad-blocking, brand safety online, ad viewability and ad fraud. The initiative is in response to mounting criticisms about digital advertising.
CAP Announces New Vlogging Guidelines
CAP, the Committee of Advertising Practice, has for vloggers after the users demanded more clarity. The guidelines follow an ASA ruling last year that showed some sponsored vlogs to be misleading.
Huffington Post Teams With YouNow
The Huffington Post has teamed with online video provider, YouNow, to create a live weekly video series, called HuffPost Now, aimed at millennials through a partnership with the live streaming service YouNow.
Vdopia Chocolate Increases Advertising Spend
Vdopia’s “Chocolate” has experienced a 172% increase in ad spend in Q2, serving 12 billion mobile video ad auctions per month over the quarter.
Chime Communications Reports Profit Decline
Chime Communications has released in which the company reports a pre-tax profit like-for-like decline of 18 percent, despite its agreed acquisition with WPP and Providence Equity.
Ad of the Week: Youth Hostelling With Chris Eubank, HostelWorld, Lucky Generals
Chris Eubank has finally made Alan Partridge’s TV show suggestion ‘Youth Hostelling with Chris Eubank’. The ad comes hot on the heels of comments by Eubank claiming he had no idea why people were asking to go youth hosteling with him.