Ooyala can ‘Spoof’ Ad-Blockers to Give Publishers a Double-Digit Uplift in Revenue


Ad-blocking is a huge problem for digital publishers and it is one that continues to grow. A recent Reuters Institute study found that ad-blocking is no longer the preserve of tech-savvy early adopters, but is now a mainstream activity: 47 percent of the Reuters Institute’s US sample and 39 percent in the UK said they don’t always see ads because they use ad-blocking software. The industry has long hoped for technology – an ad-blocker-blocker – to provide a fix. As Ooyala’s General Manager for EMEA, Rags Gupta, explains here, Ooyala now have a solution for video that works by ‘spoofing’ the ad-blocker.


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