Smartclip has announced a new partnership with Toshiba, the Japanese electronics giant, to monetise all of the European inventory on its Smart TV platform. The inventory will be made available programmatically through smartclip’s private video exchange, the SmartX Platform. Smartclip say they can now offer full programmatic access for advertisers to book advertising formats dynamically and in real-time on both smart TV platforms and in addressable TV.
“Toshiba is one of the most successful TV manufacturers and in countless living rooms around the world and Smart TV platforms are an extremely attractive advertising segment which address entertainment focused users. We are very pleased to have gained yet another powerful partner to give us a strong start to the new year,” said Jean-Pierre Fumagalli, CEO smartclip. Of course, while expertise in the subject area of Smart TVs is absolutely required, size is a crucial factor for monetization potential. With this new partnership, we offer a great benefit for Toshiba while also offering the advertising industry the largest combined smart TV coverage by far.”
Olivier Van Wynendaele, Head of TV Cloud Services at Toshiba said: “We made a conscious decision in favour of smartclip’s monetization skills, their passion for the subject and – of course – their expertise. What particularly impressed us was the opportunity to have one pan-European partner to contribute to the growth of our advertising business.”
Toshiba was founded in 1875, and today operates a global network of more than 590 consolidated companies, with 206,000 employees worldwide and annual sales surpassing 5.8 trillion yen (US$61 billion). Toshiba Europe GmbH, headquartered in Neuss, Germany, is a fully owned subsidiary of Toshiba Corporation, Tokyo.