Making connected TV advertising scale properly is one of the industry’s many holy grails. One company with a great chance of making it work is Roku, the manufacturer of set-top boxes (STBs) which stream content over the Internet. The company started out by just selling the boxes to consumers, but has since moved into other areas. Now Roku also makes money by charging publishers for access to the platform and through advertising. Here Scott Rosenberg, VP of Business Development at Roku, explains what Roku are bringing to the video advertising market.