Ooyala, a Telstra subsidiary and a video streaming and analytics platform, has just announced a definitive agreement to acquire Videoplaza, a video ad platform that is primarily aimed at the premium/broadcaster market. Videoplaza recently launched ‘Konnect’, it’s video SSP and Aunia, a broadcaster co-operative, earlier in the year (Videoplaza are sponsoring and speaking at New Video Frontiers in London this Wednesday).
The acquisition is an interesting move as another video streaming service will now be bundling both content streaming and a fully-fledged monetisation service. Combining personalised content and addressable advertising will be a compelling proposition and Ooyala say the acquisition is ‘the first step in a multi-step strategy aimed at establishing global leadership in personalized cloud TV and video, following Ooyala’s acquisition by Telstra, the world’s tenth largest telecommunications and information services company’.
Videoplaza believe that the acquisition will enable them to expand beyond Europe and will enable them to access Ooyala’s customers and sales teams in the US.
A statement said that the new combined product portfolio will address a full range of publisher needs, including content acquisition and workflow, playback experience, ad serving, programmatic trading, personalized content recommendation, and real-time analytics for audience behavior as well as content and ad performance. Each company’s individual offerings will remain in the market on a standalone basis, although over time, Ooyala will also offer a unified platform leveraging the strengths of both companies’ technologies and expertise.
“Ooyala helps media companies build the largest possible audiences online, while Videoplaza helps them extract as much value as possible from that audience. Our combined platforms will offer a more holistic view of content and ad performance across a broadcaster’s entire business, including granular data on not only what, how and where people are watching, but also where and how they can make the most money,” said Ooyala Chief Executive Officer Jay Fulcher. “Videoplaza’s team has clearly demonstrated strong leadership in the fast-growing video advertising market, and are closely aligned with our vision for growth and innovation in this new line of business.”
Videoplaza Founder and Chief Executive Officer Sorosh Tavakoli said, “We are excited to join forces with Ooyala and Telstra. We share their vision and believe their strong appetite to invest for the long term in building a global market leader will set us apart. This acquisition will allow us to expand our mission in helping broadcasters and premium publishers build highly profitable and sustainable businesses.”
Telstra Software Group’s President, Charlotte Yarkoni, said, “The combination of Videoplaza and Ooyala establishes a leading global personalized cloud TV and video company. Telstra is pleased to be facilitating this combination and is excited by the prospects of what this means for Ooyala’s market leadership. With Telstra’s support, Ooyala will continue to look at investment opportunities to continue to build the leading personalized video company.”