VivaKi agencies will have exclusive access to the inventory generated by AOL original content in the UK, including Sarah Jessica Parker produced “City Ballet” and the Emmy nominated “The Future Starts Here”. The announcement was made at AOL’s first ever upfronts which took place in London this evening. The programmes will be available through the AOL On Network in the UK and across AOL sites, including AOL, The Huffington Post, Engadget, TechCrunch and Parentdish. AOL will also be syndicating the shows to other publishers within the AOL On Network.
AOL also announced tonight that it has commissioned two new UK shows, which are available to advertisers partners including Being Mum presented by Rochelle Humes and Tess Daly and 30Something with Richard Bacon. Since launching, the global network has unveiled nearly 50 original series’ worldwide, including the 2013 slate of originals, which have attracted more than 167 million views to date. AOL On is available across all screens through its own dedicated site, IOS and Android Apps and 15 connected TV devices including Apple TV, Roku and Sony TV.
Speaking at the event, Richard Bacon said he believed that online content could be ‘liberating’ experience as it’s freed from the constraints associated with producing shows for TV. Graham Moysey, Head of International at AOL said: “There is a real scarcity of premium digital content and we have been working hard to rectify that with over one million pieces of content now in the AOL On library. VivaKi recognises that original video and authentic story telling is crucial to delivering brand messages to audiences and we look forward to working with them and their clients to reach consumers across all cross screens.”
“The evolution of premium content across screens has until now, really been limited to the TV broadcasters and has finally been expanded to the global digital giants. In effect they are offering the ‘5th TV Channel’ – quality content at scale. Great for consumers and advertisers alike” comments Chris Locke, Managing Director of VivaKi. He continues: “Beacon programming drives the most social conversations in TV and has the most light viewers – this is what will now happen in the Video On Demand space too. We saw a fantastic opportunity to meet the demands of our clients for more exclusive and premium content in the video space, with the launch of Premium Content through AOL On. Data can be overlaid onto this to retarget and drive deeper affinity. This meets all three of our criteria for a partnership: exclusive content, exclusive data and exclusive technology – at scale.”