Carat CDO: Video is the Bridge Between Online and Traditional Advertising

While almost every form of digital advertising has seen impressive growth over the last few years, the lion’s share of ad budgets still end up elsewhere, mostly in TV. However, as the PWC graph at the bottom of the page illustrates, the gap is narrowing between Internet and TV advertising. Speaking at an event organised by SpotXchange and TubeMogul in conjunction with in Cannes, Anthony Rhind, Chief Digital Officer at Carat, said that video advertising is acting as a bridge between the traditional and online budget pots.

PWC - Internet and TV Advertising Compared

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