Here’s an overview of what has been happening in the video world over the last business week of the year, with highlights from Invidi, Videology, YuMe, Mirriad, Freehwheel, Comscore and Netsonic. To stay up to date and have the latest industry news and insights delivered straight to your inbox, sign up for the weekly VAN newsletter.
Invidi Partners with Videology to Bridge Gap Between TV Inventory and Agency and Trading Desk Buyers
Invidi, an addressable TV advertising company— has announced that Videology, a video advertising platform, will form a partnership to bring addressable advertising to demand-side buyers in a programmatic, scalable manner. The integration between the two technology companies enables agency buyers to plan and purchase addressable television inventory on Videology’s platform.
YuMe First to Deploy on Toshiba Cloud in Europe
YuMe, a video advertising technologt company, and Toshiba Europe, have announced that YuMe will be the first to deploy advertising on Toshiba’s latest smart TV portal, Cloud TV. YuMe is the first official launch partner to provide smart TV portal monetization services with premium in-stream video advertising throughout Europe. Initial launch countries include the United Kingdom, Spain, France, Italy, Germany, Switzerland, Austria, Norway, Sweden, Denmark and Finland. The video advertising offering on Cloud TV be combined with the option to buy companion banners will offer a ‘take-over’ option.
Former EMI CEO Roger Faxon Appointed Chairman of Mirriad
Mirriad, a company that specialises in automated product placement, has appointed former CEO of EMI and top Lucasfilm and Columbia Pictures executive Roger Faxon as its Non-Executive Chairman. Prior to joining Mirriad, Faxon transformed and sold EMI last year, and is currently a board member of ITV and advisor to many media businesses and brings global leadership experience from the TV, film, and music industries to Mirriad. Faxon will work closely with Mirriad’s founder and CEO, Mark Popkiewicz, as the company expands its mission to revolutionise advertising for the skip generation.
FreeWheel Integrate comScore vCE and vME to Enhance Forecasting, Measurement, and Execution of Video Advertising GRPs
FreeWheel, a video solutions provider, has announced the integration of comScore validated Campaign Essentials (vCE) and validated Media Essentials (vME) into FreeWheel’s Ratings Based Planning solution. The integration allows joint comScore and FreeWheel clients to see all their video metrics in one place, while also enabling publishers to efficiently plan, forecast, and execute audience guarantee campaigns validated by comScore from within the FreeWheel platform.
Hulu Hit One Billion in Revenue
Hulu will hit $1 billion in revenue for 2013, CEO Mike Hopkins said Wednesday. That amounts to a 43 percent jump in receipts for the subscription and ad-funded streaming video content company, which launched in 2008.