Over the last few years we’ve seen online video advertising spread from desktop to mobile and connected TV. The differences between these new environments and desktop video go beyond just screen size – on mobile and connected TV you encounter different user behaviours, as well as different publishers, agencies, ad tech players and gatekeepers.
At New Video Frontiers, we brought together some of the leading players in the industry to provide some insight into how video advertising is coping is faring on these new screens. Leon Siotis, Director of Media and Publisher Services, Brightroll, Jodie McAffe, General Manager at Samsung AdHub and Nigel Walley, Managing Director, Decipher. The panel was moderated by Mary Keane-Dawson, Digital Consultant and Chair of the Guardian Changing Advertising Summit.