This week’s Ad of the Week was produced for NHS Blood and Transplant by DLKW Lowe. The spot is part of the NHS’s Christmas appeal for blood donors, as November through to the New Year is typically a challenging time for blood stocks. The NHS say hospitals in England and North Wales will need up to half a million units of blood to see them through the period, but they say the Christmas rush leads to many people putting off donating, which puts pressure on blood stocks. In this ad we see a group of children discussing what they want for Christmas, while one girl’s must-have gift is for blood.
If you’re based in the UK, you can find out where to donate blood here.