Week in Review: Rightster’s IPO, YuMe’s Next-Gen Targeting, RTL’s Video Ambitions


Here’s an overview of what has been happening in the video world over the last week, with highlights from Rightster, YuMe, RTL Group and Rockabox. To stay up to date and have the latest industry news and insights delivered straight to your inbox, sign up for the weekly VAN newsletter.

Rightster Raises £20 Million in IPO

Rightster Group, a video marketing and distribution company, raised £20.4 million from the company’s initial public offering on AIM, a London-based stock exchange aimed at smaller growing companies. 116,372,334, giving the Company a market capitalisation of approximately £69.8 million, based on the placing price of 60 pence per share.

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YuMe Introduces ‘Next Generation’ First Party Targeting Without Cookies

YuMe, a provider of video advertising solutions, has launched what they say is a new way to target audiences in a way that it goes beyond beyond simple reach and frequency. YuMe’s publishers can now also target audiences based on ‘attentiveness’, using first-party audience data representing demographic and psychographic information including likes and dislikes to gauge receptivity. The data collection method is made possible by a new version of YuMe‘s Audience-Aware SDK – a cookieless software platform that enables publishers to run surveys within a video player to capture first-party data. These surveys ask questions that characterize the demographics and interests of a publisher’s audience.

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RTL Group Say They’re the Leading European Company in Online Video

More than two billion online video views per month make RTL Group the number one European media company in online video. With strong organic growth plus continued investments in the digital space, we see significant potential for extending this position further.”

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Rockabox Hires Glue Isobar’s Seb Royce and Former AOL Advertising MD Steve Miller

Rockabox, a video engagement technology company, has hirerd senior appointments of ex-Glue Isobar ECD Seb Royce and former AOL Advertising MD Steve Filler. Royce is being made Chief Creative Officer, with Filler appointed to the newly created role of CEO Europe, Tech & Distribution. Rockabox was founded in 2008 and recently announced a successful £3m Series A funding round. 

 

 


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