Audible Magic’s Jay Friedman on How ACR is Being Used for Secons Screen Advertising


Audible Magic are one of the companies who provide technology at the back end that enables second screen advertising to happen. The technology can be used for everything from copyright and piracy to content registration, but the advertising side of the market is a growing market for all of the companies working on automated content recognition (ACR). VAN asked Jay Friedman, Audible Magic’s Vice President of Marketing and Customer Support to give a quick overview of how media clients are putting the tech to work:


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