Live Blog: Video Advertising at Dmexco 2013, Day One


1600 Criteo files for $190 Million IPO

Finally, Criteo, files for its $190 milllion initial public offering. Read more.

1400 Announcement SpotXchange Launch SpotXchange Ad Platform

SpotXchange have launched their platform SpotXchange, which they say ‘offers publishers the industry’s highest level of transparency within programmatic video advertising’. SpotXchange say NDN, a client, has already experienced a notable increase in yield as a result.

spotxchange

 

 

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1200 Announcement Iponweb announce beta launch of ‘Bidswitch’ to speed up integrations.

This is big news at the infrastructure level:  Bidswitch allows any RTB enabled technology platform to connect to dozens of other Supply or Demand partners through a single integration. Faster integrations = faster growth.

Official Release    Exchangewire’s interview with Iponweb’s Derek O’Neill.

Iponweb

1100 Announcement: Adobe have unveiled a new tag management capability for Adobe Marketing Cloud, which they dramatically speeds up the process for tagging content across multiple web properties. Full announcement.

0930 Announcement: Millennial Media Unveils the Millennial Media Exchange (MMX), the First Large-Scale Premium Programmatic Offering in Mobile

Technically this one went out yesterday, but Millennial Media have unveiled their mobile exchange, built by Appnexus. Full announcement here.

0900 Ad Tech Christmas has begun. Good morning from a wet and rainy Cologne – the European digital media industry’s largest party exhibition is now officially open for business.

Arriving at Demexco

 


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