Twitter has acquired Trendrr, a company that tracks and analyzes TV-related social media data. “Having sat at this intersection of TV and social media for years, we’ve analyzed data from lots of platforms,” Trendrr Chief Executive and founder Mark Ghuneim said in a blog post, Over the last five years we have led the way in working with real-time data and television, unlocking the power and value of engagement around TV and creating compelling media experiences around content.”
SpotXchange, a programmatic marketplace, has appointed Nick Welch as Director of Publisher Development. Nick will be responsible for developing strategic relationships with publishers across the UK. Prior to joining SpotXchange, Welch acted as head of Orange Ad Market in the UK for France Telecom where he was involved in programmatic buying and selling.
Ericsson Study Finds Consumers Want Ad-Free Content More Than Any Other Feature
People want ad-free content which they they can access in HD quality and on demand, according to a study by Ericsson Consumerlabs. Personalised apps and widgets, along with interactive TV and connected TV apps all came out very low in the ratings.
Baidu, China’s largest search engine, is in talks with a Chinese manufacturer to help develop televisions connected to the Internet, according to Bloomberg. The company has been holding discussions with Huan Technology Ltd. to develop a set-top box or a chip for use in smart TVs, the people said, asking to not be identified because the discussions are private. Baidu also bought Internet video business PPStream Inc. in June for $370 million and has been combining it with IQiyi.com, which it acquired last year, to create China’s largest online video platform.