Here’s an overview of the biggest stories from what has been an historic week for video advertising, with the top stories from Vungle, Kantar Media, Second Sync, DG and TheMadVideo.com. To receive an overview of industry news delivered straight to your inbox each week, sign up for the VAN Round-Up.
Vungle Raise $6.5 Million
Vungle, an in-app video advertising platform, has announced its Series A funding -n a $6.5 million round led by Crosslink Capital with participation from existing investors Google Ventures, AOL Ventures, 500 Startups, SV Angel, Maynard Webb, Scott McNealy, Tim Draper, and others. This brings total investment in Vungle up to $8.5 million. The company also announced a milestone this month- Vungle has racked up 2 billion video views since its founding last year.
Kantar Media Acquires Stake in Second Sync
Kantar Media, an audience measurement company, announced the acquisition of a minority stake in SecondSync, a UK-based social TV analytics company. The move extends the existing relationship between the two companies, who entered into a data sharing agreement earlier this year. The two companies will now work closely together to deliver a range of TV measurement and analytical tools to the UK market.
DG Sells TV Advertising Division to Extreme Reach
DG, the world’s leading ad management company, today announced that it has entered into an agreement, which was unanimously approved by its Board of Directors, to sell its television ad delivery business to Extreme Reach, Inc. for $485 million. The proceeds will be used by DG to pay off all outstanding debt and fund the majority of a planned cash distribution to DG stockholders of at least $3 per share. In addition, DG stockholders will receive a distribution of shares of a company that will hold DG’s online business (“The New Online Company.”)
Freewheel Integrates Nielsen OCR
FreeWheel will integrate Nielsen Online Campaign Ratings into its video ad management platform from September 2013, which they say will enabling clients to initiate campaign measurement and tag their ads. Measuring the audience for online advertising and providing reach, frequency and gross rating point (GRP) metrics as well as demographics such as age and gender, Nielsen Online Campaign Ratings reports will also be delivered directly into the FreeWheel user interface so the solution is part of the campaign regular workflow. This “always on” approach, enabled by Nielsen Online Campaign Ratings APIs, stands to significantly streamline the measurement process for joint FreeWheel and Nielsen clients.
The Mad Video Launches ‘Group Tags’
TheMadVideo.com has launched a new product called ‘Group Tags’, a video tagging tool helps content creators tag multiple products in the same frame. The tags – which appear in the top left hand corner of the video player – can be used to provide additional information or to link to a marketplace, making the video ‘shoppable’. For example, a fashion brand can highlight an outfit worn by a model and provide a link to an ecommerce store.