Ad of the Week: Sony Australia, ‘Like Nothing You’ve Ever Experienced’, Havas (Sydney)

In its efforts to evolve (and to stay ahead of the web), TV manufacturers periodically try to persuade us we need to upgrade our televisions to the latest new technology on offer. HD was warmly greeted, 3D was laughed out of the room, and waiting in the wings is 4k, which is four times the resolution of HD (and it really does make a difference). This week’s Ad of the Week, produced for Sony by Havas Worldwide (Sydney), attempts to break through the consumer apathy by delivering the message that 4k really is something we haven’t experienced before.

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Ad of the Week