Publishers have been told for years now that they need to develop strategies in order to make the best of their first party data. However, with premium video in such short supply, publishers haven’t had too many incentives to develop data strategies around video. While some have been making some progress, collecting data isn’t always as straightforward as some might like to think. Here Rags Gupta, CCO of Videoplaza, a sell-side ad management platform, explains the dilemmas that data collection poses for many premium publishers.
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