Week in Review: Adap.tv’s Brainient Partnership, Guardian’s Digital Growth, LiveRail Leap Up Rankings


Here’s an overview of the week’s big stories in online video, with highlights from Adap.tv, Guardian News & Media and SpotXchange. To stay up to date and have the latest industry news and insights delivered straight to your inbox, sign up for the weekly VAN newsletter.

Adap.tv Extends Video Ad Interactivity with Brainient Studio Integration

Brainient has integrated its Brainient Studio video editor into the Adap.tv video ad platform. Adap.tv’s clients can access the Brainient Studio suite of applications directly through the Adap.tv App Center. Brainient’s applications include the Microsite facility that users can open within the video to see image and video galleries, fill in contact forms or interact with various social buttons, and the Product Carousel that allows viewers to shop the items that appear in the video.

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Guardian’s Digital Revenue Grows by 30 Percent

Earlier this week Guardian News & Media announced that they cut its annual loss by 30% to £30.9m in the year to the end of March 2013. The publisher increased digital revenues by 28.9% from £43.4m to £55.9m in the 12-month period, helping the publisher to slightly increase total revenues year on year to £196.3m and to offset the continuing decline in income from print operations. The Guardian’s parent company, Guardian Media Group, which owns 50.1% of Trader Media Group and 32.9% of Emap-owner Top Right Group, reported profits before tax of £22.7m. The Guardian’s revenues are a huge improvement on the £75.6m loss reported in 2012, which the company says was primarily due to a £54.2m write-off of the value of GMG Radio.

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LiveRail Break Into Top Two on US Comscore Video Rankings for June

Americans viewed a record 20 billion video ads in June, with Google Sites ranking #1 with 3.3 billion ad impressions. LiveRail.com came in second with 2.4 billion ads, followed by BrightRoll Platform with 2.4 billion, Adap.tv with 2.2 billion and Specific Media with 1.5 billion. Time spent watching video ads totaled 7.5 billion minutes, with BrightRoll Platform delivering the highest duration of video ads at 1.2 billion minutes. Video ads reached nearly 54 percent of the total U.S. population an average of 121 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 73.

Comscore VIdeo Rankings
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 SpotXchange Commission Study on European Programmatic Video Advertising

SpotXchange, the largest global marketplace of digital video ad inventory, has commissioned a study by IHS which will provide insights into the programmatic video advertising market across Europe. The study, due to be published in September 2013, will examine the five biggest advertising markets in Europe (UK, France, Spain, Germany and Italy) and compile research through interviews with both advertising agencies and publishers in these markets.


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