Aussies upset at the battering they took from the Lions might be able to take some comfort in the the fact that their agencies continue to pump out some world-beating creative work. This week’s Ad of the Week was produced by BMF (Sydney) for Lion Breweries (it’s impossible to describe without spoilers, so skip straight to the video if you want to enjoy the ad) . The brewery is launching ‘Tap-King’, a refillable party keg for home use, and drafted in Lionel Richie for help with the campaign. The ad’s premise is fairly straightforward. Man wants beer. Man opens fridge. Lionel Richie is behind fridge. Lionel serenades man and pours man a beer. Man gushes. Simple, yet very funny.