When advertising is a force for good, let’s face it – it’s usually either an accident or a fortunate by-product. A charity client might walk through the door, an ad-funded publication might break a news story in the public interest, or a service might be provided to people for free. However, this week’s Ad of the Week, a piece of branded content created by Leo Burnett (Sydney) for Coke, manages to deliver the brand’s message and values while also creating a moving moment between people in India and Pakistan.
