TubeMogul, a video ad buying platform, today announced the appointment of Nick Reid as its Managing Director for the UK. Prior to joining Tubemogul Reid was Managing Director of IgnitionOne, joining after the company’s acquisition of display exchange AdJug. Before that, he led the UK sales team for MySpace when they first entered the market, and has also led EMAP Publishing’s digital sales team. Reid started his career at Mindshare Digital in 2000.
Reid will lead business development, sales, and strategy for TubeMogul. He said, “When you talk to the largest brands and agencies, there is an increasing recognition that real-time buying and optimisation of video ads can better deliver on branding goals, simplifying what was once a dizzying array of vendors, ad networks and publisher relationships. Viewed in that context, joining TubeMogul was an easy move to make and I am incredibly excited about the company’s vision.”
Tubemogul say they have been making great inroads into the UK market and cite successes such as a campaign run by DraftFCB, who recently ran a video campaign for the Jamaica Tourism Board which they say doubled the number of British viewers that listed Jamaica as the “Caribbean Island they would most like to visit.”