Ad of the Week: Old Spice, ‘Shower’, Wieden + Kennedy Portland

Old Spice, 'Shower'This week’s Ad of the Week was produced for Old Spice by Wieden + Kennedy, Portland. The ad is based on the jingle-based soap television creative from yesteryear. “With new Old Spice bar soap, we wanted show the more than 40 percent of guys who are bar soap loyalists that we have their backs when it comes to manly scented shower equipment,” said Joe Arcuri, Vice President, North America Beauty Care at Procter & Gamble. “We know many guys are living with an unspoken shame – that they simply use whatever bar soap is already in the shower based on what the woman in their life purchased and is often using. I guess we’re also in the business of helping guys reclaim their territory in the shower.”


Agency: Wieden + Kennedy, Portland
Executive Creative Director: Joe Staples
Executive Creative Director: Susan Hoffman
Creative Director: Jason Bagley
Creative Director: Craig Allen
Art Director: Croix Gagnon
Copywriter: Nathaniel Lawlor
Senior Producer: Lindsay Reed
Head Of Production: Ben Grylewicz
Production Company: Biscuit Filmworks/Revolver Film
Director: Steve Rogers
Executive Producer: Shawn Lacy, Holly Vega, Michael Ritchie
Line Producer: Pip Smart
Director of Photography: Ben Seresin
Editorial Company: Work Post
Editor: Richard Orrick
Assistant Editor: Healy Snow
Post Executive Producer: Erica Thompson
VFX: The Mil
Executive Producer: Sue Troyan
Producer: Adam Reeb
Production Coordinator: Samantha Axelrod
VFX Supervisor/Flame Artist: Tim Davies
Lead Flame Artist: Sarah Eim
Flame Artist: Bill Higgins, Elad Offer
Compositor: Steve Cokonis, Remedy Huynh
CG Artist: Ryan Reeb, Blake Sullivan, Martin Rivera, Misha Panov, Jacob Bergman
Shoot Supervisor: Steven Anderson
Music: Libman Music
Composer: Paul Libman
Recording Studio: Sear Sound
Engineer: Ted Tuthill
Mix Company: Avatar Studios
Mixer: Jay Messina
Music Editing: Madpan Productions
Music Editor: Uri Djemal
Music Editing: Lime Studios
Music Editor: Rohan Young

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Ad of the Week