UK Video Advertising Spend Up 46%, Google Expands Fiber to Austin


IAB UK

Spending on video advertising has risen 46 percent to £160m in 2012, according to the latest digital ad spend report produced by PwC on behalf of the IAB. Total spend on online advertising rose by 12.5% to almost £5.5 billion. Other areas of digital advertising also fared well: mobile advertising grew 148% to £526 million, up from from £203.2 million in 2011, fuelled by the fact that two out of every three people in the UK now carries a smartphone. FMCG overtook finance as biggest digital display advertiser.

The IAB note that ‘even without a prevalent 4G network’, mobile video advertising grew 1,601% from £0.8 million in 2011 to £13.0 million in 2012. Total mobile display advertising (including video) increased like-for-like by 121% to £150.0 million in 2012. Read the IAB’s release in full>

Google to Roll Out Fiber to Kansas

Google have announced they will be expanding their ultra-fast broadband and TV service to Austin, Texas, with the first homes being connected in mid-2014. Google say customers there will have a similar choice of products as customers in Kansas City: Gigabit Internet or Gigabit Internet plus their Google Fiber TV service with nearly 200 HD TV channels.


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