Spending on video advertising has risen 46 percent to £160m in 2012, according to the latest digital ad spend report produced by PwC on behalf of the IAB. Total spend on online advertising rose by 12.5% to almost £5.5 billion. Other areas of digital advertising also fared well: mobile advertising grew 148% to £526 million, up from from £203.2 million in 2011, fuelled by the fact that two out of every three people in the UK now carries a smartphone. FMCG overtook finance as biggest digital display advertiser.
The IAB note that ‘even without a prevalent 4G network’, mobile video advertising grew 1,601% from £0.8 million in 2011 to £13.0 million in 2012. Total mobile display advertising (including video) increased like-for-like by 121% to £150.0 million in 2012. Read the IAB’s release in full>
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