Channel 4 have launched their 4oD app on Samsung Smart TVs, which is likely to significantly boost the amount of inventory available on connected TV platforms. The arrival of 4oD service also plugs a notable gap in Samsung’s connected TV offering and completes the range of catch-up services available from the UK’s top five linear broadcasters. 4oD joins the BBC’s iPlayer, Channel 5 Demand 5, and ITV Player, as well as web-native services such as Lovefilm, Netflix and YouTube. The 4oD app will feature shows such as Grand Designs, Hollyoaks, One Born Every Minute and Black Mirror by Charlie Brooker.
Sarah Milton, Head of VOD at Channel 4 said: “We’re pleased to be able to extend the availability of 4oD, our successful video on demand service, to Samsung’s Smart TVs as we continue to widen the reach of Channel 4 content onto key platforms. Smart TV owners will now be able to catch up with recent popular Channel 4 programmes and access many shows from Channel 4’s vast archive spanning 30 years of broadcasting – on demand via their television.”
Commenting on the launch, Robert King, Vice President of Consumer Electronics for Samsung UK said, ‘’The new addition of 4oD to the Samsung Smart Hub not only strengthens our catch up offering, it also provides our customers with even more choice for their television viewing. From popular dramas through to classics from the last three decades, customers will be guaranteed thousands of viewers hours of entertainment all complemented by Samsung’s premium picture quality and revolutionary product design.”
Samsung say ‘Samsung Apps’ is the first and biggest App store available for TVs, with over 20 million Apps downloaded worldwide.