Ad of the Week: Old Spice, ‘Irresistible’, Wieden + Kennedy


The Old Spice brand continues to push the boundaries of masculinity with their latest ad for Wolfthorn, which was produced by Widen + Kennedy, Portland. However, this time around the Old Spice isn’t one of the familiar characters, but Wolfthorn, a man who truly captures man’s animalistic side. According to Old Spice Wolfthorn’s page on Amazon, “In the world of good smellingness, Wolfthorn is the Presidentlord. Who knew the Wild scent of Wolfthorn Body Wash could help to battle stinky body problems? Maybe Aristotle or talking owls knew, but definitely not regular people or dumb owls.”


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Ad of the Week