Channel 4 and Group M have announced they have reached a new trading arrangement, bringing an end to what has been a very public and tough set of negotiations. The agreement on a new deal was made last night, and Group M’s clients will return to the broadcaster’s channels in the coming weeks.
The dispute started when Group M, part of WPP, negotiates on behalf of Mediacom, Maxus, MEC and Mindshare, withdrew its ads from all Channel 4 channels, which is thought to have cost the broadcaster approximately £5 million per day.
In a joint statement Jonathan Allan, Channel 4’s Director of Sales and Mark Collins, Group M Managing Director Broadcast Trading, said: “Negotiations are necessarily long and complex when two major media companies want to agree commercial terms in a complex and fast moving environment, but we were both very focused on getting things right for all parties.
“We look forward to building on our strong relationship and working together closely to deliver business and marketing success for all our mutual clients.”