Ad of the Week: YWCA Auckland, ‘Demand Equal Pay’, DDB NZ

This week’s Ad of the Week was produced by DDB New Zealand for the Auckland branch of the YWCA for a campaign promoting equal pay. Women in New Zealand face the same problems with pay inequality as they do elsewhere, with women receiving on average ten percent less than their male counterparts for the same work. The ad highlights the absurdity of unequal pay by asking men to think about what its like to be treated unfairly simply because of your gender.

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Ad of the Week