Ad of the Week: BGH, ‘Summer Hater’, Del Campo Saatchi & Saatchi

Time and time again, the best creative work comes from agencies who are lucky enough to have clients who are willing to take risks. This week’s Ad of the Week is a perfect example. ‘Summer Hater’ was produced by Del Campo Saatchi & Saatchi Buenos Aires for BGH, an Argentinian air conditioning company. The ad tells the story of a summertime Scrooge who despises the hot Argentinian weather and the effect it has on the rest of society.

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Ad of the Week