’s Scott Davies on Integrating Brand Messaging Using the Second Screen

Oslo-based‘s interactive technology helps connect broadcast TV systems, mobile, and social media to enable real-time viewer participation, social TV, and synchronized companion apps. The company has worked with a variety of leading broadcasters, including Al Jazeera, BBC, Danmarks Radio, Etisalat, Music Choice, TV Norge, TV 2 Norge, TV 2 Danmark, and Viasat.

Here Scott Davies, VP, EMEA at, explains how’s technology can be used by broadcasters to integrate brand messaging into live content on the fly. Footage was filmed by VAN at IBC 2012, Amsterdam.

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