Ad of the Week: “Bullet”, BMW, Cundari

This week’s Ad of the Week was produced by Cundari, Toronto, for BMW. On the face of it, the ad is a simple concept – it’s a BMW ripping around around the desert smashing into big balloons full of water, all shot in super slow motion. However, it’s an excellent piece of editing that emphasises the contrast between the roaring, speeding car and the beauty of the water in slo mo. High performance art:

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Ad of the Week