Ad of the Week: “Bullet”, BMW, Cundari


This week’s Ad of the Week was produced by Cundari, Toronto, for BMW. On the face of it, the ad is a simple concept – it’s a BMW ripping around around the desert smashing into big balloons full of water, all shot in super slow motion. However, it’s an excellent piece of editing that emphasises the contrast between the roaring, speeding car and the beauty of the water in slo mo. High performance art:


Subscribe to Weekly VAN Newsletter

 
Ad of the Week