Ad of the Week: Old Spice, ‘Believe in Your Smelf’, Wieden and Kennedy, Portland

Believe in Your Smellf Old SpiceWieden and Kennedy, Portland, win Ad of the Week for the second week running with their latest work for Old Spice. ‘Believe in Your Smelf’ tells the story of a man who uses Old Spice self-help tapes to transform him into a champion. The ad also stars actress Heather Graham and a Delorean made of sand. As the YouTube’s video decription says, ‘When you smell like a champion, the only thing standing in the way of success is all of the other things it takes to be a champion besides smell.’

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