Comscore have released their UK data from the comScore Video Metrix service, showing online video consumption in January 2012. Online video reached 34 million UK internet users in January, representing 80 percent of the total UK internet audience, with Google Sites ranking as the leading video destination with nearly 30 million unique viewers. An analysis of online content video and video ad viewers showed that 64.1 percent of the online video audience was exposed to a video ad, with the 15-24 age group representing the largest video ad audience in terms of both unique viewers and engagement.
Other key facts from the report are:
– Males were three times more likely to engage with content than females.
– However, when it came to video ads, the gender split was more even with males accounting for 56.4 percent of all time exposed to ad videos compared to 43.6 percent for females.
– 15-24 year olds represented the largest age segment for content videos with 6.3 million viewers.